Jaeda Abraham

Mahalo Cafe

The brief was to create branding for a cafe that is fitting for Gold Coast’s cafe culture, under the name, ‘Mahalo Cafe’, inspired by tropical and organic aesthetics.

Depicted is a handlettered logo using a Copic marker, hand-drawn illustrated elements of hibiscus flowers, palm leaves and monstera plants, as well as a blush toneed and lush green colour scheme to keep within an organic theme that is attractive, fresh and modern.