Jaeda Abraham
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Heya Goods

Branding, Illustration, Product & Package design

The brief was to create a range of products under a self-made brand. Inspired by helping others build their creative journey, Heya Goods was born, with the belief that ‘Creativity is everywhere, and is for everyone.’

Heya Goods provides a three part activity book series, ‘10 Days of Creativity’, with the themes of The Self, Nature, and Typography, where individuals participate in daily creative exercises to help build their creative journey andtheir personal style. This project illustration-heavy, which includes colouring pages within each book, on A6 postcards, as well as on brand apparel such as tote bags and button badges.

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