Jaeda Abraham

Kultura Fiesta

Branding, Illustration

The brief was to create a designed outcome to answer
the self-formed question, ‘How can second generation Filipino Australians embrace and value their cultural heritage?’ Through academic and cultural research I decided to re- design and improve the branding and festival concept for a Philippine festival held annually on the Gold Coast.

Kultura Fiesta aims to bring together people of all cultures, as well as Filipinos, young and old, to celebrate, be educated and immerse themselves in Filipino culture, food, dance, music and art. Inspired by the vast surroundings in provinces and islands of the Philippines, earthy toned colours and rustic and hand-drawn elements have been used throughout the branding.

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